Visioning the
Future

Trend Forecasting

Using our unique methodology, The Visionary creates tailor-made trend reports for its clients – a comprehensive analysis, composed of carefully curated data, imagery and text that aims to inspire, provoke ideas and provide a solid foundation for creative and commercial strategies. Our multi layered visual research consist of consumer behavior and trends analysis, benchmarking, competitors and market studies and contextual trend forecasting reports. All of these are served in a beautiful, visually stimulating presentation to prepare you for a new innovative journey.

Exploring Innovation

Personalised R&D

Based on our comprehensive research and multi-disciplinary methodology, The Visionary provides R&D services accustomed to your brand. Our process begins with understanding your business  – recognizing its strengths, acknowledging its heritage, and determining its target market and key future goals. The Visionary aims is to function as a primary source of information and innovation, helping you move forward and maintaining your relevance. Our objective is to provide a unique vision, tailored to your brand’s needs and goals.

The Eye for What’s Next

Creative Consultancy

The Visionary provides creative guidance and consultancy based on global market understanding as well as on a personalized process, which enables us to cater for a wide range of clients and industries. We assist brands and entrepreneurs in the R&D process, focusing on the formation of new strategies, products, services, collections, campaigns etc. Among our clients you’ll find fashion brands, textile companies, footwear, interior designers, architectects, branding studios, product designers, UX & UI, advertising and PR companies, food and beverages, fragrance and cosmetics, furniture brands, hotels and others.

The Visionary was established by Nataly Izchukov, a Tel Aviv based trend forecaster and fashion professional, with a genuine passion for design, culture, art and travel. After graduating from Shenkar college Fashion department, Izchukov gained valuable insights into the commercial retail environment while working as visual merchandiser for American Apparel and as a senior designer and buyer for Golf&co. Her stint at the Tel Aviv based museum “Beit Ha’ir” has enhanced her cultural and visual curation skills which were elevated further at “Trend Union” – the global Trend Forecasting & Consulting agency of Lidewij Edelkoort. While working for Edelkoort, she was in charge of fashion brands analysis, iconography and research, and collaborated with some of the most world renowned clients in the fashion and design industry. 

In 2014, after returning from Paris, Izchukov decided to pursue her dream and founded The Visionary – The first trend forecasting agency in Israel. The Agency offers research and consulting services, as well as trend reports to leading brands and designers in Israel, based on in-depth understanding of visual curation and global innovation. In addition to her work at the agency, Izchukov is also teaching trend forecasting in Shenkar and giving lectures and workshops to various companies and institutions.

Lior Fisher Shiloni, a graduate with Honors from the multidisciplinary program Strategic Design and Management (BBA) of Parsons The New School, relocated to Paris in 2011 to pursue her education and career in the creative realm. During her years in Paris, she gained professional experience working for various companies in the fashion and design industry. Fisher Shiloni first encountered the field of trend forecasting while living in Paris, where she also met Izchukov. Her interest and skills in trend research and analysis were further enhanced during her academic studies, and by the unique opportunity to work for Lidewij Edelkoort at her agency Trend Union. Fisher Shiloni’s professional experience allowed her to explore a wide range of facets of the creative industry, including trend forecasting, market research and analysis, business development, marketing, strategic planning and project management. 

Fisher Shiloni joined The visionary in 2019, shortly after returning to Israel from Paris. She specialises in creative strategy, trend forecasting and research, and aims to translate creative concepts into meaningful insights, key trends, ​actionable items and tangible strategies. Alongside her work at the agency, she lectures and teaches trend forecasting. 

“Understanding the past and present is vital to predicting and bettering our future –

Identifying which cultural developments, social changes and technological innovations will be integral to shaping the world of tomorrow.

At The Visionary, we plunge into the zeitgeist to congregate hand picked ideas and inspirations for your brand.”