The Visionary The Visionary

Our Services

We decipher future consumer preferences into actionable strategies and tangible style recommendations, exploring aesthetic creativity and global innovation. We specialize in developing personalized trend forecasts and sociocultural analysis for fashion, lifestyle and design brands.

The Visionary

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Visioning the
Future

Trend Forecasting

Using our unique methodology, The Visionary creates tailor-made trend reports for its clients – a comprehensive analysis, composed of carefully curated data, imagery and text that aims to inspire, provoke ideas and provide a solid foundation for creative and commercial strategies. Our multi layered visual research consist of consumer behavior and trends analysis, benchmarking, competitors and market studies and contextual trend forecasting reports. All of these are served in a beautiful, visually stimulating presentation to prepare you for a new innovative journey.

 

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Exploring Innovation

Personalised R&D

Based on our comprehensive research and multi-disciplinary methodology, The Visionary provides R&D services accustomed to your brand. Our process begins with understanding your business  – recognizing its strengths, acknowledging its heritage, and determining its target market and key future goals. The Visionary aims is to function as a primary source of information and innovation, helping you move forward and maintaining your relevance. Our objective is to provide a unique vision, tailored to your brand’s needs and goals.


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The Eye for What’s Next

Creative Consultancy

The Visionary provides creative guidance and consultancy based on global market understanding as well as on a personalized process, which enables us to cater for a wide range of clients and industries. We assist brands and entrepreneurs in the R&D process, focusing on the formation of new strategies, products, services, collections, campaigns etc. Among our clients you’ll find fashion brands, textile companies, footwear, interior designers, architectects, branding studios, product designers, UX & UI, advertising and PR companies, food and beverages, fragrance and cosmetics, furniture brands, hotels and others.

We decipher future consumer preferences into actionable strategies and tangible style recommendations, exploring aesthetic creativity and global innovation. We specialize in developing personalized trend forecasts and sociocultural analysis for fashion, lifestyle and design brands.

The Visionary

This is Us

Trend forecasting is like contemporary archeology.
We dig into the past to learn about the future

The Visionary

The Visionary was established by Nataly Izchukov, a Tel Aviv based trend forecaster and fashion professional, with a genuine passion for design, culture, art and travel. After graduating from Shenkar college Fashion department, Izchukov gained valuable insights into the commercial retail environment while working as visual merchandiser for American Apparel and as a senior designer and buyer for Golf&co. Her stint at the Tel Aviv based museum “Beit Ha’ir” has enhanced her cultural and visual curation skills which were elevated further at “Trend Union” – the global Trend Forecasting & Consulting agency of Lidewij Edelkoort. While working for Edelkoort, she was in charge of fashion brands analysis, iconography and research, and collaborated with some of the most world renowned clients in the fashion and design industry. 

In 2014, after returning from Paris, Izchukov decided to pursue her dream and founded The Visionary – The first trend forecasting agency in Israel. The Agency offers research and consulting services, as well as trend reports to leading brands and designers in Israel, based on in-depth understanding of visual curation and global innovation. In addition to her work at the agency, Izchukov is also teaching trend forecasting in Shenkar and giving lectures and workshops to various companies and institutions.

Lior Fisher Shiloni, a graduate with Honors from the multidisciplinary program Strategic Design and Management (BBA) of Parsons The New School, relocated to Paris in 2011 to pursue her education and career in the creative realm. During her years in Paris, she gained professional experience working for various companies in the fashion and design industry. Fisher Shiloni first encountered the field of trend forecasting while living in Paris, where she also met Izchukov. Her interest and skills in trend research and analysis were further enhanced during her academic studies, and by the unique opportunity to work for Lidewij Edelkoort at her agency Trend Union. Fisher Shiloni’s professional experience allowed her to explore a wide range of facets of the creative industry, including trend forecasting, market research and analysis, business development, marketing, strategic planning and project management. 

Fisher Shiloni joined The visionary in 2019, shortly after returning to Israel from Paris. She specialises in creative strategy, trend forecasting and research, and aims to translate creative concepts into meaningful insights, key trends, ​actionable items and tangible strategies. Alongside her work at the agency, she lectures and teaches trend forecasting. 

 

Lior fisher Shiloni & Nataly Izchukov

 

“Understanding the past and present is vital to predicting and bettering our future –

Identifying which cultural developments, social changes and technological innovations will be integral to shaping the world of tomorrow.

At The Visionary, we plunge into the zeitgeist to congregate hand picked ideas and inspirations for your brand.”

Trend forecasting is like contemporary archeology.
We dig into the past to learn about the future

The Visionary

Realizing your Vision

E-commerce will gain more momentum over retail,
and shops will gradually start closing down.
We can choose and control the way we project ourselves

The Visionary
knifeisaknife
By The Visionary

 

 

The journey begins with our introductory meeting: We acknowledge your current position, ambitions and needs. We analyze your visual vocabulary, style and essence and define the prospect areas of research and analysis, the project’s time frame etc.

Utilizing our creative analytical skills and intuition we embark on a journey to create an immersive presentation which explores the latest developments within your field, and propose a series of trend-led future strategies, of which we will guide you through in a series of meetings to complete the process.

Whether it is a new horizon, change of approach or simply fresh inspiration that you are after – a true vision requires time, infrastructure, genuine curiosity, imagination and core creative expertise. Let The Visionary take you through that process and set you off on a new adventure, with clarity. 

 

E-commerce will gain more momentum over retail,
and shops will gradually start closing down.
We can choose and control the way we project ourselves

The Visionary

Lectures & Courses

Lecture & Workshop for BabyBjorn
Lecture & workshop for BabyBjorn
Lecture & Workshop for BabyBjorn
Lecture & Workshop for BabyBjorn
Lecture for freelancers at DamNdesign Workspace
Lecture for Martini Israel

 

Lecture for Martini Israel

 

 

 

The Visionary offers professional lectures and workshops to various industries, introducing the key principles of trend forecasting, social research, data collection, analysis and implementation. Our lectures and workshops offer a unique perspective on consumerism and market trends, based on social, cultural, political, technological, environmental and economic events. The lectures provide team members with professional tools, as well as an intriguing overview of future trends in the relevant industry.